Understanding the buyer journey in B2B Marketing - Inside Construction
The ARA model (Source: based on Håkansson and Snehota 1992) | Download Scientific Diagram
A Model of Distributor Firm and Manufacturer Firm Working Partnerships - James C. Anderson, James A. Narus, 1990
Actors, resources, activities and commitments
Frontiers | The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19
Uncovering the Differences Between B2C and B2B Digital Marketing - Business 2 Community
Actor bonds, activity links and resource ties connecting the firms.... | Download Scientific Diagram
Integrating the business networks and internet of things perspectives: A system of systems (SoS) approach for industrial markets - ScienceDirect
How is a Cement company working with maketing within the construction industry? - A case study on an ambitious cement company
The ARA model (Source: based on Håkansson and Snehota 1992) | Download Scientific Diagram
Actors, resources, activities and commitments
The impact of digital technology on relationships in a business network
Actors, resources, activities and commitments
Economic sociology and the ARA interaction model
Economic sociology and the ARA interaction model | Emerald Insight
4 Ways to Develop The Ultimate B2B Marketing Strategy
Table 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
Actor bonds, activity links and resource ties connecting the firms.... | Download Scientific Diagram
14 Visualizations Mapping the B2B Buyer's Journey | KoMarketing
5 Secrets Of A Great B2B Company Marketing Campaign
Applying the ARA model - Applying the ARA model The relationship model is the simplest form of network model. Identify the focal firm and then the | Course Hero
Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
Figure 4 from Identification and integration of organization's resources through the network relationship in value creation | Semantic Scholar
The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994
Theory and practice of value co-creation in B2B systems - ScienceDirect
